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Projection Mapping For Events – What you need to know

Imagine stepping through the doors of a regular ballroom only to find yourself in a lush forest. Now, stop imagining because you are in-person event doesn't need to be boring. If you aren't incorporating some type of projection mapping in your event then you and your attendees are missing out. Projection mapping is a type of event technology that can be used to create an immersive experience for attendees unlike any other. It can be used as a backdrop in the event space, or it can be mapped to various objects such as walls and floors for additional effects. With projection mapping, you have complete creative control over what your guests see during the course of their time at your event.

In this article we will discuss the many ways to use projection mapping in events, but we will discuss the three common types: 3D Projection Mapping, Holographic Projection Mapping and Interactive Projection Mapping. We will also talk about the potential cost of projection mapping, and some different ideas on how you can incorporate it into your event.

What is Projection Mapping

Projection mapping is the process of projecting a computer-generated image onto any surface. Projecting on screens and flat surfaces like walls and floors are common, but projection mapping can also be projected onto irregular or three-dimensional objects too.

Think of it as painting with light — a way to evoke feelings within physical spaces and add colors, textures, and movement. Adding projections to your room is a great way to make sets or scenic decor come to life.

The most important thing to note about projection mapping is that it allows for complete creative control over what your guests see during their time at your event — making it unlike any other experience they've ever had before!

Benefits of 3D Projection Mapping at Events

- Creates a captivating environment

Projection mapping is one of the best ways to create an experience for event attendees that they'll never forget. Projecting onto surfaces like walls, floors, or even ceilings will allow your guests to feel as though they are at another place — whether in space, underwater, or inside a video game.

- Adds context and depth

Adding projection mapping to events doesn't just make things look pretty; it also gives them more meaning than if you were using flat projections on screens only. For example: projecting images of waves crashing against rocks can add context about what type of nature setting your event takes place in (and provide some calming effects). The use of animation during presentations can help convey concepts with greater

Projection Mapping On A Budget

What type of options do you have with your budget? In this section, we will talk about the cost of projection mapping and how to get it at a lower price. Projection Mapping can be expensive because of the high-tech equipment that is needed to do it properly. That being said, there are some fairly easy ways you can find or create cheaper projections.

Questions to ask yourself when planning your budget for projection mapping.

  1. How big is the event venue.
  2. What do you want to project?
  3. Where are you at in your event planning process?
  4. Do you have someone on staff that can produce content or do you need it outsourced?

How Big Is Your Event Venue

With large spaces, you need more projectors and projection mapping costs will be proportionately high. Keep in mind that if you have a tight budget, don't worry about creating new 3D projected worlds for event visitors to enjoy the experience. Concentrate on focal areas of your venue – places where people naturally look or hang out like entrances, speaker podiums bathrooms and buffet tables - by utilizing projections there as well!

What do you want to project with your projection mapping?

A cost will depend largely on the size and complexity of an image or video you intend to project. The larger it is, the more money it'll be. 3D projection mapping that includes videos are what usually comes at a higher end - particularly when live feeds are involved in there too! If budget becomes limiting for your needs, keep things simple with just projecting onto one surface- like only displaying a logo or textured presentation instead of trying something bigger all together (like playing some sorta large scale game). For smaller activations where attendees won’t need as much space to explore everything else going on around them might want think about doing other stuff-- such as shorter clips projected across multiple surfaces that feel meaningful in nature without being overly noticed.

Where are you at in your event planning process?

Choosing the right projection mapping for your event largely depends on where you are at in your event planning process. When you add 3d projections to your room, it's important that you not only think about what kind of content and length of video or animation will fit well into a space but also how much time is available before the date of installation. The more immersive an experience, generally speaking, it takes months to plan by adding all aspects from design elements like furniture layout to mental states when viewing videos or animations through these new mediums.

In-house or Outsource? What's the Best 3D Projection Mapping Option?

There are a few different options to choose from when it comes to hiring an in-house artist or going with an outside company.

In house: If you have someone on your staff who can create content, then this is the more affordable option for you. The downside of using someone on your team is that they will need time to be devoted to the project and if you have other tasks they need to do for the event the ball may get dropped. One benefit of having an in-house artist is you would have more control over the project as it progresses.

Outsource: Working with an outside company will come at a higher cost, but the work is done for you. You are still on site to make sure it's being set up correctly and that everything looks as expected. With tools like slack, zoom, and other web presenter tools it is easier now to use outsourced labor and collaborate in a meaningful and productive way.

When choosing between in-house vs outsourcing your event’s needs, keep in mind what best suits your timeline and where your at in your progress.

PROJECTION MAPPING IDEAS TO DELIVER AMAZING EVENT EXPERIENCES

  1. Play a welcome video on the exterior walls of the venue.
  2. Create panoramic backdrops
  3. Create beautiful architectural designs and sculptures
  4. Project on the ceiling
  5. Project on your tables as "center pieces".
  6. Create an interactive projection to pull attendees into the experience.\

Examples Of Mind Blowing Projection Mapping at Events

Below is just a few of the awesome things you can do with 3d projection mapping. From the sides of buildings to whole rooms immersive worlds like we saw in the Avatar movie is within our grasp if you have the time, energy, and money to make it happen. Adding projection mapping to your event can bring your audience closer to your theme, create engagement, and make your event memorable. But it is super important to choose the right event production company to execute your event.

Based on the Naica mines in Mexico, custom video footage was mapped around crystal clusters. Lighting, pulsating glows, and shadow effects were overlaid onto footage of tower blocks, rain, and traffic.
Photo By Urban Projections

3d Projection mapped room at temple house in Miami for a wedding creating a pink cherry blossom forest.
Photo By Johnathan Scott

Huge projection mapping set at the adobemax2016 in San Diego brought by Pix Productions.
AdobeMax 2016 Photo Credit: WorldStage